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BioShock: Infinite Goes All-In With $200 Million Budget

EDIT: Ken Levine has denied the claim that BioShock: Infinite had a $100 million development budget. If we find more details on the matter, we'll address them ASAP.

Irrational Games is betting the big bucks on BioShock: Infinite.

According to analysts cited by NY Times, BioShock: Infinite has had $200 million poured into it, half of that for development and the other half for marketing. As unbelievable of a number as that is, Creative Director Ken Levine feels it is necessary given the current climat the gaming industry's current climate. He stated to NY Times:

it's getting harder to ask someone to spend $60 on something that's merely a good effort.

He went on to explain how games have to stand-out in order to succeed, and that's not easy when you consider how many developers battle for that small space of attention.

Making something that substantiates itself requires both fantastic visuals and good design, both of which aren't cheap. BioShock strung the right notes and was able to not only win several Game of the Year awards, but sell over four-million units. Ken Levine, the Irrational Games team, and investors know that BioShock: Infinite has the potential to do the same. It's now late into the current generation so consoles have a remarkably large install base making even more impressive numbers feasible.

BioShock: Infinite looks great, but will it be enough to earn its investment back? We'll know soon enough as its release date is next Tuesday.

14 post(s)
Reader Comments
im_stardust Mar 22 2013, 09:59 am EDT
What analysts? Show me the analysts? Are you the analyst? because It's way exaggerated and it doesn't make sense.

This is just another cheap marketing/promotion strategy.
RenegadeCZ Mar 22 2013, 10:43 am EDT
The game would then have to sell 3 333 333 (rough calculation) copies to earn for itself. Seems kinda high for me.
GrgoljBlaster Mar 22 2013, 12:06 pm EDT
60$? Pfffft, most digital stores have it for 45-50 and give out at least two games with prepurchase.
Whisky Mar 22 2013, 01:02 pm EDT
$200 MILLION on a game?

Batdog Mar 22 2013, 01:21 pm EDT
What stymies me is the $100 million they're spending on marketing.
im_stardust Mar 22 2013, 01:56 pm EDT
If they've spent 100mil on promoting, my great- grandmother,who's been dead for 30 years, would have heard of Bioschock: Infinite.
Juxtapose Mar 22 2013, 02:03 pm EDT
I can't speak for the game's budget, but I did spend an hour and a half with it a little over a month ago, and it was great.

Lots of fun and it quickly became my most anticipated game of the year.
Terminator Mar 22 2013, 03:52 pm EDT
$200 million....on a game? Who was the IDIOT that authorized that budget? Good luck making a profit on that game.
  Duffey: So lets say $50 for preorder. That means bioshock nee…
Cheddar Mar 22 2013, 04:05 pm EDT
100 million on the actual development, okay. I suppose I can get my brain around that.

But another 100 million just on marketing? Marketing a brand that's already got plenty of instant market awareness as it is? ENORMOUS waste of money, seems to me.
Reikhardt Mar 22 2013, 04:21 pm EDT
Kevin Levine has already said that this figure is absolute bollocks.
Cedtsmk Mar 22 2013, 05:18 pm EDT
Marketing? I haven't seen any Bioshock ads on buses, TV ads, or on mountain dews.
Jonathan_Leack [STAFF] Mar 22 2013, 05:55 pm EDT
I've posted an update which addresses Ken Levine's rebuttal. We'll see if we can find more details on the matter.
im_stardust Mar 22 2013, 06:53 pm EDT
There is no need for details. It's bogus news. It's just another way to promote the game. People are already talking more about it and going "200 milion? oh! I have to play this."

They know with precision on how much they're gonna sell before investing's just ridiculous, even talking about this..
  Jonathan_Leack: I think it's interesting and despite the supposedly l…
RenegadeCZ: Who's these new blue letters??
Jonathan_Leack: It's a saboteur!!!
Cabled Mar 23 2013, 08:02 pm EDT
it's getting harder to ask someone to spend $60 on something that's merely a good effort.

Most intelligent thing I've heard all week.


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