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Financially speaking, Activision already set foot on the shores of next-generation gaming, with titles like Call of Duty: Ghosts, which is the top-selling game for Sony's PS4 and Microsoft's Xbox One console. The head of Activision Publishing Eric Hirshberg (that sounds an awful lot like "Heisenberg") regarded this as "an important achievement as we establish Call of Duty as the first person action game of choice for the next-gen."
Are any of you in the least bit surprised? Can't say that I am. After all, Call of Duty: Ghosts had a major pre-release marketing campaign; not to mention the fact that it was one of the flagship titles for both platforms.
If you're somehow disconnected from reality and have managed to get it into your head that Activision may be low on money or income, wake the fuck up. Activision is doing more than fine. Owning some of the world's most best-selling video game franchises certainly helps. In fact, Activision Blizzard, the holding company for Activision, boasted a Q1 revenue of $1.11B that's been boosted by releases like Diablo, Hearthstone and WarCraft.
Yesterday, we learned that Activision poured $500 million into a MMO shooter, Destiny - a game that's being forcefully pumped into our veins with all sorts of ads, trailers and developer diaries. It's almost like they want to put the game directly into your home, without you even knowing it. That's probably what's going to happen. You'll just wake up someday and discover a copy of Destiny on your desk, in which case, they succeeded.
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