EA saw a golden opportunity to promote its upcoming game Dante's Inferno through a new Super Bowl ad. "Even within the spectrum of live sports events, the Super Bowl stands apart, almost as a national holiday," said Frank Gibeau, president at EA. "The Super Bowl is a bull’s-eye in terms of cross-over to our core demographic and the reach is outstanding. Not only does it draw 100 million viewers, but most people watch the Super Bowl live, a rarity in the world of DVRs. While digital outreach to Facebook, Twitter, and online bloggers is a core part of our marketing strategy, we felt that advertising during the Super Bowl is an excellent way to introduce this new IP to a massive cross-section of people who are likely already familiar with the dark and twisted Divine Comedy."

Yeah, that's nice. Unfortunately, CBS has rejected the Super Bowl ad or rather EA's latest "Go to Hel" trailer for Dante's Inferno. Okay, so they didn't reject the entire trailer, it seems; just the game's marketing tagline. Now, the commercial will air with the tagline "Hell Awaits."

As THR reports, "the verdict follows CBS' controversial decisions to air a pro-life ad from conservative group Focus on the Family during the big game, and to reject an ad from a gay dating site that showed two men making out." Thank Hell we didn't see that one.

Here's the original version of the Electronic Arts ad for "Dante's Inferno":

 

News via TheHollywoodReporter.