One of EA's most prominent FPS franchises, Battlefield, is in the hands of development studio DICE. The company has churned out a number of sequels and add-ons. The series is currently up to its third iteration, with the publisher recently announcing Battlefield 4.

At the same time though, they wish to make it clear that they have no intention of turning DICE into a "Battlefield factory."

"Well it depends, right? Maybe it is and maybe it isn't. It's also important for us - the DICE guys are roughly 300 people in the Stockholm studio; not all of them are working on Battlefield things, and that's intentional, because we don't want to become a Battlefield factory," said EA Games vice president Patrick Soderlund.

Soderlund added: "The minute we start saying 'you're going to make a Battlefield game for the rest of your life', they're going to go some place else. So for them to make great Battlefield games there need to be other things for them to do as well. That's why we have people who move around quite a bit. And then obviously we have a boatload of people that just want to make Battlefield because they love it."

And in other EA-related news, company CEO John Riccitiello recently expressed his idea about how it would be pure awesome sauce if there was a universal rating system for video games.