ACTIONTRIP NEWS RSS
LOGIN | REGISTER
USER     PASSWORD  
 Forgot username or password? Click here.
EA Also Secretly Paid YouTubers to Promote Their Games

Microsoft was outed earlier this week for paying YouTubers to promote the Xbox One without disclosing they were getting paid, but it appears they weren't the only ones doing so. NeoGAF has called attention to a program called Ronku sponsored by EA, which pays YouTube creators to promote their games, such as Battlefield 4 and Need for Speed: Rivals. In EA's defense, they really needed some positive promotion for Battlefield 4.

With this Ronku program, EA pays $10 for every 1,000 views. That's a lot of cash, so of course there are specific instructions how to promote the games and rightfully earn the money. Not just any video can rake it in.

Like Microsoft, the legal problem is not that EA did this, but that they asked the promoters to not disclose that they are getting paid. It directly violates the rules for endorsing by the Federal Trade Commission. The documents NeoGAF unearthed claim that EA explicitly told gamers that they could not mention they were getting paid, but EA provided a different statement to Verge:

Through EA's Ronku program, some fans are compensated for the YouTube videos they create and share about our games. The program requires that participants comply with FTC guidelines and identify when content is sponsored. User-generated videos are a valuable and unique aspect of how gamers share their experiences playing the games they love, and one that EA supports.

We explicitly state in the Terms & Conditions of the program that each video must comply with the FTC's Guidelines concerning Use of Testimonials and Endorsements in Advertising.

So who else paid YouTubers to promote their products? And why haven't I been contacted?



submit to reddit


3 post(s)
Reader Comments
Fedorro Jan 22 2014, 10:16 am EST
BUNCH OF COCK-SUCKERS!!!!!!!!
RenegadeCZ Jan 22 2014, 12:07 pm EST
LOfuckingL, like it's any news. Marketing, bitches.
Avus Jan 22 2014, 03:35 pm EST
Honestly, I rather MS, EA or other game developers spend their marketing budget back to the gamers (who are willing to spend time to make these videos) than hiring Hollywood celebrities or someone who don't even play game to promote the games...
  Reikhardt: I agree, it might be slightly underhand to not have t…
COMMENTS PAGE 1




POST A COMMENT
Username:
Password:




SEND THIS PAGE TO A FRIEND
Easily fill in your friends' emails to send them this page.
 
 
BACK TO TOP
TOP VIDEOS
VOTING POLL

Game of the Year 2014 - People's Choice

Wildstar
Bayonetta 2
Wolfenstein: The New Order
Dragon Age: Inquistion
Broken Age - Act 1
Call of Duty: Advanced Warfare
South Park: The Stick of Truth
Legend of Grimrock II
Never Alone
Far Cry 4
Bravely Default
Titanfall
Dark Souls II
Sunset Overdrive
Divinity: Original Sin
Borderlands: The Pre-Sequel
Hearthstone: Heroes of Warcraft
Monument Valley
The Vanishing of Ethan Carter
Infamous Second Son
Assassin's Creed Rogue
Assassin's Creed Unity
Middle-Earth: Shadow of Mordor
World of WarCraft: Warlords of Draenor
Mario Kart 8
The Crew
Super Smash Bros.
The Wolf Among Us
Sherlock Holmes: Crimes & Punishments
The Walking Dead Season 2
Valiant Hearts
Watch Dogs
Destiny
The Evil Within
Diablo III: Reaper of Souls
Alien Isolation
FIFA 15
Madden 15
PES 2015
NBA 2K15
Goat Simulator
Child of Light
» view results
» view poll archives
TOP SCREENSHOTS
Deus Ex: Human RevolutionStarCraft II: Legacy of the VoidFar Cry 4Sunset Overdrive
 
 
TOP COMICS
Bizarre CreedStar Wars: Rebirth of the True FanComplex Storiness of Destinies
 
TOP BABES
Three days ago

monitoring_string = "eff2d707bb70db01fa83ebd63e0c5947"