John Riccitiello, CEO of Electronic Arts, explains to investors that the free-to-play formula more and more profitable. At the same time, his company experienced a share price drop to a 10-year low. Even so, he insists that the move into free-to-play is increasing income.

"There's a lot of power in free-to-play," Riccitiello commented. "And by the way, for what it's worth, free-to-play is anything but free. We have lots of games that are 'free-to-play', where paying users are giving us ten, twenty, thirty dollars a month. What happens is the first game play is free, but then when you get into the game you have to pay for things."

"We indicated in our last earnings call that there was some softness in Star Wars," he added when speaking to CNBC.

By the way, only a month ago that we've heard reports of SW: TOR becoming a free-to-play online game. So, now you can see where they are coming from.

CVG via CNBC.