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EA CEO Says F2P is Anything But Free

John Riccitiello, CEO of Electronic Arts, explains to investors that the free-to-play formula more and more profitable. At the same time, his company experienced a share price drop to a 10-year low. Even so, he insists that the move into free-to-play is increasing income.

"There's a lot of power in free-to-play," Riccitiello commented. "And by the way, for what it's worth, free-to-play is anything but free. We have lots of games that are 'free-to-play', where paying users are giving us ten, twenty, thirty dollars a month. What happens is the first game play is free, but then when you get into the game you have to pay for things."

"We indicated in our last earnings call that there was some softness in Star Wars," he added when speaking to CNBC.

By the way, only a month ago that we've heard reports of SW: TOR becoming a free-to-play online game. So, now you can see where they are coming from.

CVG via CNBC.



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5 post(s)
Reader Comments
Un Om Bun [STAFF] Jul 19 2012, 03:00 pm EDT
Epic game. The move to F2P will finally enable it to dethrone WoW. When Bioware makes a Star Wars MMORPG, everything is epic for everyone.

Next up: The Elder Scrolls Online goes F2P right from the start because epicness took an arrow to the knee.
  MajFauxPas: Hah!
MajFauxPas Jul 19 2012, 03:59 pm EDT
So... I guess KOR is free now? Maybe I should log in and grind some.
touretul Jul 20 2012, 12:44 am EDT
Yeh! It's like marriage. You believe it's free, but than you end up paying dearly.
  Chunder: That sounds just like socialism. Free handouts until …
Vader [STAFF] Jul 20 2012, 12:50 am EDT
If the anti-Christ says so then it must be so...
touretul Jul 20 2012, 01:13 am EDT
What? Who's the anti-chirist?
  Chunder: Well according to the nut jobs it was suppose to be B…
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