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EA's Riccitiello Would Like A Universal Game Rating System

EA CEO John Riccitiello, also chairman of the US ESRB, stated that worldwide growth of the games audience calls for a global rating system that's applicable to all formats and regulated by the industry itself. The influential executive was in Washington DC, accepting the Media Institute's annual American Horizon Award for "visionary leadership in promoting the vitality and independence of his industry", as reported by Polygon.

"We live in an incredible age. In the past three years the audience for games has grown from roughly 200 million, to over one billion," Riccitiello said.

He added: "Virtually everyone on the planet who owns a phone can play a game. The Supreme Court has given us the same First Amendment rights as authors, musicians and film makers - a set of rights which we cherish. But as we are so often told: With great freedom, comes great responsibility. To live up to that responsibility, we need to do a better job informing the consumer, no matter the channel, the platform or the geography. We must adopt a self-regulated, global rating system across every format games are played on."

The EA big boss also commented how consumers are focused on games on Facebook, Google, Apple, in addition to acquiring games via Steam and Origin. "Most have a rating system," he said, "but none are consistent. Consequently, we are confusing the consumer."

Yeah, what's confusing the consumer is how EA always talks about "innovation," but what they do in reality is sucking the fertile lands of gaming completely dry (think Mass Effect, Dragon Age - both started out brilliantly and then they were subsequently tossed into the vile ponds of mediocrity).

6 post(s)
Reader Comments
Breedy_Mcfluff Nov 15 2012, 05:07 pm EST
Regions, man. Different standards.

Fuckin' region locks.
Terminator Nov 15 2012, 05:53 pm EST
Don't get me started on Dragon Age. DA: Origins is on my top ten list. Excellent from start to finish. So what the heck happend with the sequal? Bioware made a complete turd out of DA 2. I'm ashamed to admit I even played that piece of shit!

The jury is still out on DA 3, but I'm expecting another pile of shit.
KraGeRzR Nov 15 2012, 08:27 pm EST
Am I the only one who heard "It should be easier to buy shitty EA games." "Imagine the few thousand lost sales over confused customers."

Tears were shed, John.

Good to know EA's dealing with the important issues facing the industry.
  tRM: Sounds like he wants control over usergenerated ratin…
Vodoo Nov 16 2012, 12:56 am EST
i'll give you a fucking rating system, it's simple and universally understandable.

- Worth buying.
- Pirate it.
- Fuck that, i'm getting a beer.
  Vader: nice one, well except for the middle bit
GrgoljBlaster: rent? borrow? "try"?
Reikhardt Nov 16 2012, 01:49 am EST
There doesn't need to be a universal rating system. Just find a few sources you broadly agree on with their reviews and you're set.
Also if there were more demos released, we wouldn't be so dependant on reviews for games.
touretul Nov 16 2012, 02:11 am EST
The shitty game producers trying to control the media. As shitty Hollywood shitty movie makers are trying to chain the freedom of the internet.
Make better games, asshole, like Witcher, Cryostasis, STALKER, Bioshock, Portal, Limbo, Mirror's Edge, Dark Souls, Dishonored, Total War and people will recognize them from a mile.


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