If this isn't part of some not so elaborate con (although it suspiciously looks like one), Gears of War 3 has accidentally been announced. Certain parties from MS appeared to have leaked the game's release date via an advertisement, which has been shown on the Xbox 360 dashboard.

The trademark Gears of War logo is displayed and is accompanied by the following tagline: "The epic story concludes April 2011." Apparently, Brit gaming mag Edge Online has the first details about Gears of War 3, so you can check it out if you like.

Microsoft hasn't breathed a word on the subject, but has rather treated us all to the usual we-don't-know-what-you-mean-now-piss-off routine - "(Microsoft) does not comment on rumor or speculation."

While I'm sure Epic Games could very well bring a few new elements to the popular shooter license, I highly doubt the game will look any better than Gears of War 2 (which I consider to be one of the best-looking games on the market).