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Kids Want iPad More Than Wii U

Nintendo had this coming and they knew it. Apple has dominated the gadget market, in addition to making an impact on the mobile game market. According to the latest research conducted by Nielsen, American kids would rather get their hands on a shiny new iPad, as opposed to Nintendo's Wii U console, which launched on November 18 in the United States.

As part of Nielsen's survey, kids age 6 - 12 have responded to the following inquiry: "Interest in Buying in the Next 6 Months."

Here's how the percentages breakdown:

  • iPad - 48%
  • Wii U - 39%
  • iPod Touch - 36%
  • iPad Mini - 36%
  • iPhone - 33%
  • Computer - 31%
  • Kinect 31%
  • Tablet Computer other than iPad - 29%
  • 3DS/3DS XL - 29%
  • Other Nitnendo DS models - 28%
  • PS3 - 26%
  • Xbox 360 - 25%.
  • PSP - 18%
  • PSP Vita 14%

Scoop via MCV.

The full graphs can be seen over at Nielsen's blog.



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6 post(s)
Reader Comments
Reikhardt Nov 22 2012, 12:23 pm EST
Kids 6-12 should be more interested in getting outside and playing rather than pissing about with computers. They'll all end up like me.
Vader [STAFF] Nov 22 2012, 12:30 pm EST
They're our kids now. So, it's up to us to direct them onto a different path. Or just allow them to join us in our geeknessness.

What am I saying? Kids'll do whatever the hell they want. And they fucking should... it's the only way this world's gonna change, for better or for worse.

So there...
Terminator Nov 22 2012, 12:39 pm EST
I'm with Reikhardt here. Get those kids outside, away from all gadgets. They don't need a stupid iPad, or even a game console. They need to be in shape. Don't want them to end up like me either.
  Vader: Hey, you know what, they can easily stay in shape wit…
Reikhardt: The only people who use Wii fit are the fat fuckers! …
KraGeRzR Nov 22 2012, 12:56 pm EST
Remind me why the fuck kids aged 6-12 should be doing anything with digital devices, instead of reading their little eyes out?
  Vader: Books vs. iPads... who winds I wonder?
GrgoljBlaster: Well, when I was 7 I loved Sega Mega Drive and played…
Terminator: Back in my day we didn't have any silly iPads. My par…
GrgoljBlaster: @Termi same here. I started reading at very early age…
Chunder Nov 22 2012, 02:46 pm EST
Who wouldn't want a tablet over a shitty Wii?
Shpongle Nov 22 2012, 04:09 pm EST
iPad? Must have some good commercials.
  Reikhardt: Yep: http://4.bp.blogspot.com/_Fw4BZ6O1Rrw/TExdEPX…
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