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Google has implemented a new content ID scan over YouTube as part of an effort to help prevent copyright infringement. Any video that this scan detects as a copyright violation is immediately flagged, and all monetization from the video is immediately sent to whom Google believes is the copyright owner. In theory it sounds nice, but unfortunately, since it is a robot doing the flagging and not human beings, Google isn't always crediting the correct copyright owner.
For instance, a number of indie developers are getting flagged for videos they upload of their own game. For a large number of them, Google claims that the true copyright owner is Indmusic, a group that has somehow been able to collectively claim copyright for the music in several video games. As a result, when the developers themselves upload their own game to show it off, Indmusic is credited as the owner of the game music, so the video is flagged and all monetization goes to Indmusic, NOT the game's developer. These developers have been filing dispute claims since this new content ID scan went into effect, and Google still claims that their new tech is solid, asking everyone who has a problem to file a claim. I suppose Google likes to be kept busy.
On the other end of the spectrum, anyone who uploads video game content as part of, oh, I don't know, the Xbox One's sharing mechanism (like I have with Peggle 2), they are also getting flagged. Many game developers are going to these users' defense, as in many ways, these videos are free advertising for their games. No one is claiming that they own copyright to the particular games, just to the video of them playing it. The community manager behind StarCraft urged that anyone who has been flagged for posting videos of StarCraft to please file a dispute claim so that Blizzard can approve them.
Google needs to get a muzzle on this new content ID system before someone else creates better service that allows for video game uploads and Google loses millions in revenue from their ads. It's understandable that they want a systematic way to protect copyright holders for videos, but it doesn't mean that a robot is going to get this right half the time.
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