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How can we make a game sell, but without all the fuss of a triple-AAA project like say CoD? Simple. First of all make a Final Fantasy style turn-based RPG, but it has to be a side-scroller too, because generally people love that lately and that's a very hipster thing to do. Above all else, make everyone believe that this is a small project. This looks like it was a small project, but then creative director Patrick Plourde (who was also the creative director on Far Cry 3) decided to pitch the idea to Ubisoft and they, rather miraculously, agreed. He said that he had to convince Ubisoft that indie games like Limbo, Journey and Bastion have done well. Seriously? They needed convincing for that? What a bunch of dicks! So, they had to be told that hey don't need a massive investment to achieve tremendous sales later on. In fact, they need far less money with games like Child of Light. Only they have to take risks. Oh... risks. They probably had to smash someone's piggy bank so as not to climb the mountains of Ubisoft gold bullion that's probably guarded by Smaug.
I'm happy for the developers, I really am, because this was clearly made by people who are passionate about their work. However, this is no indie game no matter how you pitch it. In fact, it never was an indie game. What pisses me off is that they're somehow trying to sneak this past us by waving a bunch of 'low budget game' signs. The game is in the hands of a big publisher. If they let the development studio work on its own it could turn out great. Then again, they could easily ruin it, if they start meddling in the creative process and decide to push the team with deadlines and so on. At the end of the day, they'll make money with this. People fall for this sort of thing - beautiful 2D art and semi-3D animation.
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