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Pachter Expects Xbox One Price Drop Following Poor Launch Performance
Filed under: XBOX ONE, MICROSOFT

Sony might have a clear advantage going into next-gen with more powerful hardware at a better price point, but that will change quickly if Pachter's latest prophecy is correct.

Wedbush Securities analyst Michael Pachter expects Microsoft to drop the price of the Xbox One after what he expects to be a disappointing performance this holiday season. He stated to News 10:

They're going to regret the decision because I think people are now going to talk up Sony as the winner. The good news is Microsoft will cut the price shortly after Christmas - probably will.

For many the purchase of an Xbox One makes no sense. It delivers less performance, doesn't necessarily have better exclusives, and costs more not only up-front but in the long-run with a pricier subscription service. When you also consider that families are more careful than ever before about spending money on luxury items Microsoft has a tough hill to climb.

Although it looks like a disaster, the Xbox One's cable box integrations and fantasy NFL application make it attractive to a wide variety of demographics if the price is right. The challenge will be whether or not consumers buy into it at $499 and/or if Microsoft is willing to forego $100 of additional profit in order to get the device into more homes.



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6 post(s)
Reader Comments
RenegadeCZ Jun 23 2013, 11:08 am EDT
"families are more careful than ever before about spending money on luxury items"

What the fuck is so appealing to people in this bullshit sentence? In the long run, we, as the people, have never been richer! Yes, there are some bumps along the road, like a crysis here and there, but when you look at the big picture, we are richer than ever before, not the opposite.

It's this retarded idea that the times are bad and that everything sucks that holds the society down and poisons it at the same time.
  Jonathan_Leack: Can't tell if serious.
Terminator Jun 23 2013, 11:24 am EDT
The Xbox One pre-orders are taking off, so I doubt there will be poor performance this season. I can't believe people are forgiving MS so fast....
  Jonathan_Leack: Idiots. Terminate them.
Un Om Bun [STAFF] Jun 23 2013, 11:52 am EDT
Captain Obvious deserves his salary.
Dick_Swet Jun 23 2013, 04:04 pm EDT
Kinda thinking about buying Sega Mega Drive for 24 euros.
finaleve Jun 23 2013, 05:43 pm EDT
Saw an n84 over at my comic book store with a bunch of games like Goldeneye and also a golden SNES. Might grab those instead of the XBone...
satangel Jun 24 2013, 10:33 am EDT
I hope for this price, there is no more ring of death...
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