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Publisher Ubisoft has official revealed that for every PC title they sell, another nine are pirated. Although they were criticized time and again for their questionable anti-piracy measures, the company continues to fight the impossible fight. Free-to-play games are on the agenda.
"We want to develop the PC market quite a lot and F2P is really the way to do it," said Yves Guillemot Ubisoft CEO.
"On PC it's only around five to seven per cent of the players who pay for free-to-play, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated," he continued. "It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage as free-to-play."
News via Gamesindustry International.
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