During Sony's Gamescom press conference, held today, Sony CEO Andrew House officially confirmed a global price decrease for the industry giant's console, PlayStation 3. In other words, the system is now cheaper across Europe, Japan and North America. So, from now on, you'll be able to acquire the console for $249 in the US, €249 in Europe and ¥24,980 in Japan (oh, and for £199 in Zumba Fitness Land... err, I mean the UK).

Whaa? That's the same price tag as the company's forthcoming handheld device, PlayStation Vita. Wow.

"While others in the space are losing steam, PlayStation 3 is gaining momentum and giving gamers everywhere more of what they want: an unparalleled line-up of exclusive games and access to the best in sports, movies and TV, all at a great value," says SCEA president and CEO Jack Tretton. "Today, I believe that value becomes even more evident."