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Reggie Fils-Aime Says Petitioning Doesn't Really Affect Nintendo
Filed under: NINTENDO

Anytime someone doesn't like something, whether it's politicis or video games, the first instinct these days is to rush out and create an online petition. Nintendo has seen a large number of these lately, especially when it came to getting the Xenoblade Chronicles localized in the US. While it seems that Operation Rainfall itself was successful, Reggie Fils-Aime of Nintendo of America has said that the petition really had nothing to do with Nintendo's decision. In fact, no petition affects Nintendo's plans.

"I have to tell you - it doesn't affect what we do," he told Siliconera. "We certainly look at it, and we're certainly aware of it, but it doesn't necessarily affect what we do."

In regards to Operation Rainfall, Reggie said:

I wanted to bring Xenoblade here. The deal was, how much of a localization effort is it? How many units are we going to sell, are we going to make money? We were literally having this debate while Operation Rainfall was happening, and we were aware that there was interest for the game, but we had to make sure that it was a strong financial proposition.

I'm paid to make sure that we're driving the business forward - so we're aware of what's happening, but in the end we've got to do what's best for the company. The thing we know [about petitions] is that 100,000 signatures doesn't mean 100,000 sales.

I have to wonder how true this really is. Nintendo was pretty loud about saying the Xenoblade Chronicles wouldn't be localized for North America. Could it be they were just feeling the waters to see if there would be enough interest to warrant the cost of localizing the series? That's what I always thought it was, especially after they announced it was going to come to the US.


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Reader Comments
barasawa Dec 05 2013, 09:58 pm EST
Translation: We don't care what you want.
Public Relations: Faux Pas.

Nintendo seems to be hurting right now, so even if they know they won't do it, they really should not tell their potential customers that they don't matter, even if they do it politely.
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