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Shock! Game Publishers Pay Some YouTubers for Coverage
Filed under: YOUTUBE


We all knew it, so I guess now it's official. Sort of. According to a survey conducted by site Gamasutra, nearly a dozen (nearly a dozen?) popular YouTubers admitted to accepting cold, hard cash from video game publishers or devs to provide coverage on their products. Hm, it appears that 141 YouTubers were questioned on YouTube video game criticism ethics.

An anonymous YouTuber commented: "It is expected from our work to be free. Copyright holders don't want us to monetise, no one likes ads, no one likes paid content but we invest our free time into covering the games we love, want to share: basically give free PR for the game itself. If a YouTuber asks for money for delivering great content, it's not wrong - it's a compensation."

Another said: "If you need money and you get an offer to advertise a good game I think it is worth it. If the developer can't afford to pay YouTubers to promote their games they shouldn't do it."

One more added: "If they can get away with that, it's their prerogative."

Why are we not surprised? Also, I'd take the money... EA? Hear that? Gimme da cash, I'll say Battlefield: Hardline is brilliant? EA??

*SIGH* *SOB*

Source.



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5 post(s)
Reader Comments
Vader [STAFF] Jul 14 2014, 02:50 pm EDT
Well, I don't care, to tell you the truth. As long as they keep at it. I rather enjoy most of them. :)

boggie, birgirpall, totalbiscuit, etc.

Those are the few I visit regularly.
Reikhardt Jul 14 2014, 02:52 pm EDT
Most youtube personlities annoy the tits off me, but if they can make a buck or two out of it, good for them.

God damn though, Francis has got some tits on him.
  Vader: The one I mentioned are not the sort that annoy you. …
Vodoo Jul 14 2014, 03:08 pm EDT
coverage is not the same as endorsement.

taking Boogie as an example here, i do not remember him approving of a product or service which is obviously SHIT. if money was spent for the purpose of false advertising, i have not seen proof of it.
  Vader: I think he gets enough from Google he has nearly 2 mi…
Vodoo: need i remind you of the thing called Pewdiepie ? …
jungi Jul 14 2014, 11:48 pm EDT
thx that picture makes me feel nauseous.
DungeonRaider Jul 15 2014, 01:35 am EDT
Would be good if they had a disclaimer when they're paid - like some news or current affairs shows.
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