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Take-Two CEO Speaks About THQ's Lousy Future
Filed under: THQ, TAKE-TWO
Following the Nasdaq delisting notice, reports of net loss and massive layoffs, publisher THQ hasn't exactly been shown in good light by Take-Two CEO Strauss Zelnick who spoke during today's MIT Business in Gaming conference, expressing the differences between Take-Two's strategy on core game development and that of the THQ.

"THQ's strategy was licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that," Zelnick said, noting Take-Two hasn't had the best year either, but it has had a good five-year run. "And our approach, since we took over the company, is 100 percent owned intellectual property."

"The most important difference is quality. Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good game, but their quality levels aren't even remotely ... the quality hasn't measured up." "Strategy didn't work and the execution was bad. To put it another way: the food was no good and the portions were small." Zelnick closed his comparison of the two companies by saying, "THQ won't be around in six months."

So, basically, he's saying: "We rule, they suck." Or did I misread those signs?

Source.


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2 post(s)
Reader Comments
LostPcGamer Apr 05 2012, 02:33 pm EDT
Regardless THQ management is the reason. Just read the published letter from former employees.

Don't worry Take-Two will be in this position sometime in the future. No game studio or publisher lasts forever.
Dean_Demon Apr 05 2012, 04:24 pm EDT
a bad business is a bad business no matter how you cover it up
  Vader: True.
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