ACTIONTRIP NEWS RSS
LOGIN | REGISTER
USER     PASSWORD  
 Forgot username or password? Click here.
Take-Two CEO Speaks About THQ's Lousy Future
Filed under: THQ, TAKE-TWO
Following the Nasdaq delisting notice, reports of net loss and massive layoffs, publisher THQ hasn't exactly been shown in good light by Take-Two CEO Strauss Zelnick who spoke during today's MIT Business in Gaming conference, expressing the differences between Take-Two's strategy on core game development and that of the THQ.

"THQ's strategy was licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that," Zelnick said, noting Take-Two hasn't had the best year either, but it has had a good five-year run. "And our approach, since we took over the company, is 100 percent owned intellectual property."

"The most important difference is quality. Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good game, but their quality levels aren't even remotely ... the quality hasn't measured up." "Strategy didn't work and the execution was bad. To put it another way: the food was no good and the portions were small." Zelnick closed his comparison of the two companies by saying, "THQ won't be around in six months."

So, basically, he's saying: "We rule, they suck." Or did I misread those signs?

Source.



submit to reddit


2 post(s)
Reader Comments
LostPcGamer Apr 05 2012, 02:33 pm EDT
Regardless THQ management is the reason. Just read the published letter from former employees.

Don't worry Take-Two will be in this position sometime in the future. No game studio or publisher lasts forever.
Dean_Demon Apr 05 2012, 04:24 pm EDT
a bad business is a bad business no matter how you cover it up
  Vader: True.
COMMENTS PAGE 1




POST A COMMENT
Username:
Password:




SEND THIS PAGE TO A FRIEND
Easily fill in your friends' emails to send them this page.
 
 
BACK TO TOP
TOP VIDEOS
VOTING POLL

Game of the Year 2014 - People's Choice

Wildstar
Bayonetta 2
Wolfenstein: The New Order
Dragon Age: Inquistion
Broken Age - Act 1
Call of Duty: Advanced Warfare
South Park: The Stick of Truth
Legend of Grimrock II
Never Alone
Far Cry 4
Bravely Default
Titanfall
Dark Souls II
Sunset Overdrive
Divinity: Original Sin
Borderlands: The Pre-Sequel
Hearthstone: Heroes of Warcraft
Monument Valley
The Vanishing of Ethan Carter
Infamous Second Son
Assassin's Creed Rogue
Assassin's Creed Unity
Middle-Earth: Shadow of Mordor
World of WarCraft: Warlords of Draenor
Mario Kart 8
The Crew
Super Smash Bros.
The Wolf Among Us
Sherlock Holmes: Crimes & Punishments
The Walking Dead Season 2
Valiant Hearts
Watch Dogs
Destiny
The Evil Within
Diablo III: Reaper of Souls
Alien Isolation
FIFA 15
Madden 15
PES 2015
NBA 2K15
Goat Simulator
Child of Light
» view results
» view poll archives
TOP SCREENSHOTS
Deus Ex: Human RevolutionStarCraft II: Legacy of the VoidFar Cry 4Sunset Overdrive
 
 
TOP COMICS
Bizarre CreedStar Wars: Rebirth of the True FanComplex Storiness of Destinies
 
TOP BABES
Three days ago

monitoring_string = "eff2d707bb70db01fa83ebd63e0c5947"