Assassin's Creed is the best selling title that Ubisoft has at the moment, and new Assassin's Creed titles are being released every year. This model of business and development has resulted in a lot of money being made, and so perhaps the same will become of Prince of Persia, Far Cry, Driver, Call of Juarez, Just Dance, and the Tom Clancy titles, Splinter Cell, Ghost Recon, and Rainbow Six.

Prince of Persia already went through that, and now it is hard to give a shit. Same for all of the other franchises for me. Maybe I can offer the following note to some publishers:

Make something new, god damn it. This is an artistic experiment, not some teat on which to suckle. We will know if you're suckling, and eventually you will lose money for it. Assassin's Creed will get by on being the only annual sandbox game with a unique gameplay for only so long before the market thinks you're phoning it in. Guitar Hero and the Sims couldn't sell forever either. Games should be about novelty, because that's a large part of what is fun about them. Releasing sequels every few years instead of every year is a much more sustainable business model long term.

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