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WoW Subscribers Down to 6.8 Million


Industry giant Activision Blizzard has announced its Q2 2014 financial results, which they are regarding as better that initially expected. The interesting thing is that the subscriber based for the MMORPG World of Warcraft has dropped to 6.8 million. That's miles away from the game's record of 12 million subscribers noted way back in October 2010.

Here's more info about Activision Blizzard's earnings: "For the quarter ended June 30, 2014, Activision Blizzard’s GAAP net revenues were $970 million, as compared with $1.05 billion for the second quarter of 2013. On a non-GAAP basis, the company’s net revenues were $658 million, as compared with $608 million for the second quarter of 2013. For the second quarter of 2014, GAAP net revenues from digital channels represented 49% of the company’s total revenues. On a non-GAAP basis, net revenues from digital channels represented a record 73% of the company’s total revenues. For the quarters ended June 30, 2014 and 2013, Activision Blizzard’s GAAP earnings per diluted share were $0.28. On a non-GAAP basis, the company’s earnings per diluted share were $0.06 for the second quarter of 2014, as compared with $0.08 for the second quarter of 2013."

In addition, "the fact that last week was our strongest week ever for Hearthstone in terms of both revenue and engagement, I think is a really strong sign," Morhaime said. "It's important to note that we still have yet to bring the game to Android and iPhone devices, and if you look at the response we got from bringing Hearthstone to iPad, which brought in millions of new accounts on Battle.net, I think there's a lot of engagement and opportunity around those platforms as well."



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3 post(s)
Reader Comments
Un Om Bun [STAFF] Aug 06 2014, 09:18 am EDT
So much money and they don't do anything remotely interesting with it. What an obscene fucking waste.
im_stardust Aug 06 2014, 09:28 am EDT
Fast cars, women, mansions, expensive vacations. What do you mean they don't do anything interesting with it?

Oh..they don't do anything for you? That's because nobody gives a fuck about you.
  Un Om Bun: Thanks, but I'm well aware Blizzard doesn't give a fu…
run_like_snot Aug 06 2014, 06:10 pm EDT
there was once 12 million losers, now 5.2 million of them wish they had done something else
  Vader: Those 5.2 million are probably playing Diablo 3.
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